&Smyth is a purpose-led communications consultancy that works with organisations making a positive impact on the environment, food production and communities.
Gemma is a highly experienced communications professional, having worked within the industry for more than two decades. In founding &Smyth, Gemma set out to redefine what a modern agency is, prioritising purpose over profit. In 2025 &Smyth became B Corp Certified, joining a global community proving that business can drive positive change.
Formerly an Account Director with leading international strategic communications agency, FTI Consulting, Gemma has advised on and delivered strategic communications for some of Ireland’s leading organisations and brands. Specialising in strategic advisory, thought leadership, media relations, sustainability communications and crisis communications, &Smyth also pledge 1% of business their time pro-bono to supporting community organisations with their communications.